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Besides
finding ways to market his products more efficiently, Hj. Mahamad
Sharipp also participated in various courses relevant to his business,
which was organized by government or private departments.
Hj.
Mahamad Sharipp elected his son, Saiful Nizam Bin. Mahamad Sharipp
as the CEO of SAB in order to further improve and manage his business.
Saiful Nizam bin Mahamad Sharipp took over the company management
and did various improvements to the company, introducing new marketing,
financial and operation strategies that boosted the company 's capabilities,
as stated in the business motto ' All Around Quality Goods And Services'
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